A hands-on guide to tackling Chinese culture, and help to make the most of your business opportunities.
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In his groundbreaking new book from the author of The Long Tail, Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods
"Cold calling" - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. "Put me in front of a customer and I can persuade them to buy anything . . . just don't ask me to cold call!!" Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making f... read more
Much has been written about coaching individuals, yet there has been little investigation of coaching teams at work. Even in organisations that have made strides towards becoming coaching cultures, the focus has been on the individual, not the team. This failure is now a serious weakness in the abilities of managers at all levels. In this book, David Clutterbuck bridges the gap between what is known about team learning and coaching and the practical experience of managers and team coaches. He answers such questions as how team coac... read more
This book is a practical, straightforward aid to assist job hunters in developing successful job-search skills quickly and efficiently. It is written in a clear and jargon-free style and is structured in a way that allows the reader to move through each chapter or topic at their own pace. It includes checklists, tables and scenarios for role-playing or rehearsing the interview process.The author emphasises the practical aspects of job hunting in the modern world and presents his knowledge and experience in six easy to digest chapte... read more
2nd 2nd Edition Student Learning Guide
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New edition available, refer ISBN 1877258733. This text lays the foundation for understanding the context and use of accounting information in business by providing a comprehensive introduction to the use of financial information in supporting organisational decisions.
This title provides up-to-date information on running a small business in the contemporary environment. Comprehensive coverage includes topics such as financial accounts and how to read them, financial exporting, troubleshooting and recovery actions for a small business in trouble.
Out of Print, advised 15/9/2004. This is the first book to approach this 'hot' topic from a specifically New Zealand perspective. Knowledge management provides a vital key for business to thrive and survive in 'the new economy'. The authors draw on their extensive experience to identify the secret of knowledge management and provide a four-phase system which businesses can use to make an immediate start.
This handbook provides help with the confusing areas of record- and book-keeping required in today's business world. It takes the reader step by step through the process of bringing order to a small business and provides practical exercises to help in the understanding of these processes.
How many companies create a fancy vision statement, hang it on the wall and never refer to it it again? For all the hype, identifying company values is worthwhile only if management then refer to these values in all business decisions, and motivate employees to do the same.
After many requests over many years, one of New ZealandâÃÂÃÂs public speaking gurus has agreed to write the definitive book on the subject. The book covers every aspect of public communication, including body language, the voice, health, the warm-up, the audience, fears, podium powers, conviction, media skills, dress and grooming, learning lines etc. It also includes many case studies and personal anecdotes. Practical and down to earth, this will be an authoritative handbook with a long shelf life. The book will carry... read more
Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget.Read this before you spend another cent on advertisingUnderstanding what makes one advertisement work while another fails could save you a small fortune in wasted advertising.From the author of the bestselling 101 Ways to Market Your Business comes a book of proven tips to increase the effectiveness of your advertising. With step-by-step advice on how to make an advertisement, how to buy advertising space and ho... read more